On-Page SEO is the practice of optimising individual pages in order to rank higher and earn more relevant traffic in search engines. It refers to all the things that you can do ON YOUR WEBSITE to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Content Pages should have 250 words of content but not keyword stuffed
Content should be answering questions
Content should have keyword phrase at least 3 times
Page Titles for each topic page (6 – 12 words) 70 characters
Is there a clearly defined ‘topic’ for each page?
Meta Description for every page 160 characters
Meta Descriptions and Keywords need to be on individual topic pages and different to Global description
Keywords - okay but not totally necessary
Heading Tags used within content but NOT H1 - H1 should only be use in Page Titles
H1 tag should include keyword phrase
H2 tag should include keyword phrase
Logo links back to Home Page
Site should be mobile-friendly
Phone number readily accessible
Clean URL’s
Footer - Site links, important pages (policy, TOC, Copyright) Company address
