Search Engine Optimisation

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the practice of obtaining website traffic from 'free' or 'paid' search results from search engines.

SEO stands for Search Engine Optimisation. It involves improving your website so that it can be easily found on the web by Google and other search engines. 

SEO is the most cost effective way to reach potential customers who are actively searching for products and services related to your business.

What are the Benefits of Search Engine Optimisation?

The main benefit of SEO is reaching the first page of search results which increases your organic traffic. 

You’ll receive higher quality traffic, reaching users who specifically searched for your product or service. 

Your clicks are free – unlike a PPC (pay-per-click) campaign, and your website will become more user-friendly through on-page optimisation. 

Search Engine Optimisation

Whats the difference between SEO and SEM?

Search engine optimisation (SEO) is when you adjust your website to improve its ranking in organic search results. With SEO your clicks are free. 

Search engine marketing (SEM) refers to paid search advertising, also known as pay-per-click or PPC.

Both of these strategies fall under the umbrella term search marketing – referring to any online marketing which occurs on a search engine.

Why do I need SEO?

Research suggests that 89% of Australians will search the internet before choosing a product or service. 

Most of these searchers won’t look past the first page of results. 

Without SEO, you are virtually invisible online. With SEO, you’ll be front and centre – where you belong.

I already engage in PPC advertising such as Google Ads. 
Do I still need to invest in SEO?

Advertising on Google or Bing is an easy way to pay your way to the top of results, but it doesn’t work alone. 

It’s worth investing in both campaigns as PPC can bring you fast results, but SEO will provide sustainable growth and higher traffic in the long term than paid ads.

There are hundreds of factors that help Google decide where your website appears when someone uses keywords in their search. As their algorithm is constantly changing, it’s important to stay on top of the things that help your website appear on page 1 of Google.

We use best practice SEO techniques for quality online traffic and long-term results. We manage your SEO, so you can focus on running your company. 

Get your site in front of potential customers by optimising your site with keyword phrases used carefully throughout your content, videos and links from other sites to improve your search rankings.

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