Upgrading a website is something everyone puts off but it's one of those chores that really does need doing regularly - to not only keep things 'fresh and clean' but also to keep your site secure so it cannot be 'hacked' and modified in ways that you would not like to see!
So yes, a website upgrade can be worth doing - have a look at the reasons below:
It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time?
Even those who aren’t holding their phones right now, I’m sure, have them within arm’s reach, either in their pockets, purses, or on nearby tables.
Our love for mobile devices makes it easier for your current and prospective customers to access your site.
If you’re not optimising your content and your website as a whole for mobile, you’re likely not making the most of your traffic. Additionally, it may be preventing you from getting more traffic.
Google has made it clear that it wants to serve mobile users mobile-friendly web pages.
Optimising your website and content for mobile is a must, even though it might seem like another chore to do.
No matter what industry you’re in or where you’re located, your site needs to accommodate mobile users. How can you do this?
Here'a simple text to check what your website looks like on a mobile device:
Check out Google’s own mobile-friendly test tool
A website upgrade is vital if you have an older website that is not responsive to any device it is being viewed on.
Have you ever seen the very bottom of your website and seen the date as 2010 - or earlier???
Is the navigation of your site hard for visitors to get around?
Are your images linked into slideshows, or easy for people to view?
Are they even CURRENT images??
Perhaps you have very little traffic to your website and it needs to have some new search engine features built in.
Much of what Google required 5 years ago is no longer relevant now and to get more traffic there are a number of newer features required on all your pages.
But for whatever reason you have been considering a website upgrade of late, please do not hesitate to contact us - website upgrades are what we do!