Think you need to have 'lots' of Keywords in your site to make it rank well??? Wrong. One of the most misunderstood concepts in optimising your website is believing that you need heaps of keywords. Wrong - you need to have targeted keywords relevant to your content i.e. TARGETED, RELEVANT, CONTENT. Most people search nowadays for a short phrase in Google - think of the phrases those customers might look for and include those as part of your content, and regularly. Keyword 'stuffing' as it has now become known, is a thing of the past and no longer aids in getting better rankings for your website. DO NOT KEYWORD STUFF!