A Domain Name is your online address and is where someone might go to 'find you'.
Like your home address, it is unique to you, no-one else can have the same domain name although the 'ending' or "TLD" of your domain eg .com.au, .com, etc can be used by another party if you do not own it.
Your domain name should be:
- Similar to your business name and/or brand where possible
- Short and easy to spell (So others can recall it easily)
For Australian companies the ideal domain name will usually be a .com.au or .com.