If you are only going to have your business readily visible in the one country eg Australia, then just the ". com.au" may be all you need.
If you are considering trading on a global scale you may like to obtain the ".com" variation as well - just in case you need it for the future!
However it is worth remembering that any name you do NOT acquire can easily be purchased by another party and that becomes very hard to get back if you've missed out!
Your domain name should be:
- Similar to your business name and/or brand where possible
- Short and easy to spell (So others can recall it easily)
For Australian companies the ideal domain name will usually be a .com.au or .com.
As mentioned above - initially find a domain name similar to your business name.
Trading in Australia only? Is it available as a ".com.au"?
Thinking of trading overseas later? Is it also available as ".com"?
The shorter the better - eg johnbrownsbodyisinthegrave.com.au would be considered a long name and if the spelling of your name is tricky, this can later be 'a pain' having to spell words out all the time! Especially when people ask for your email address!
Try a shorter version eg johnbrown.com.au
Anyone globally can purchase a domain name - even one that is the same as your business name.
In Australia you need an ABN to purchase a '.com.au' domain name however if you want a '.com' domain, that can sometimes be more difficult to obtain if you are looking for a fairly easy name.
Some of the domain name providers can run searches for you - you'll eventually come up with something you like!