- Category: Website Upgrades
Nowadays, it's extremely important for your business to have a nice-looking, easy-to-use responsive website. Many people, while doing their research, check your business's online presence along with your competitors' before they call you or fill out a "request a quote" form.
Your business website is an essential element of your business that users base their first impression on. And, if done right, it could be your 24/7 salesperson.
Many businesses understand the importance of a mobile-friendly site and see the problems with their current one, but are still unsure about when to start the redesign process.
A website redesign always implies a lot of work. The best part, though, is the excitement of having a brand-new online presence at the end of the process that you will be proud to show everyone.
Here are five reasons that may help you determine the right time to invest in a redesign of your business website:
1. It looks outdated.
Businesses go through a redesign process for different reasons, but the main one is the old-looking site. You will not believe how many businesses still have websites that look like they were done decades ago. Even people with no experience in web design can tell they're outdated. This could hurt your business, especially if users are choosing between several competitors. Consumers will most likely go with a business that has a nice-looking, easy-to-use website because it provides the assurance that the business is growing and on top of the latest trends and technologies.
2. It is not responsive and does not provide a seamless experience across all devices.
Nowadays, users may be looking at your site from a desktop, laptop, tablet or many variations of mobile devices. And they expect a seamless experience from all of these entry points. They want to be able to do the research on their phones and share the information they've found with friends and colleagues. And you may lose these people as customers if your site does not provide a smooth experience across all devices.
3. It has a bad user experience and is hard to navigate.
How often do you check what your competitors are doing? Once a year, once a month, daily? Unfortunately, many businesses don't pay enough attention to their competition until it's too late. The technology is evolving and changing so fast. Someone who is on top of the latest trends and understands users' behaviour could move far ahead in the game. Always do your research and see what people in your industry are doing on their sites, check the new features they've implemented, see what big players are doing and implement that functionality to provide the best experience to your users and convert them into customers. When you create a new site for your business, always make sure to build it so that it can grow with your business and you can add additional features and functionalities without the need to redo the entire site.
4. You cannot update the content.
Good content is something that can set you apart from the competition and deliver the right message to your users. This might be done through text, videos, tutorials, how-to instructions, etc. Content marketing has become very important and can play a huge role in the success of your business. The ability to update and add new content is necessary, and you should be able to easily do this through a content management system. Also, make sure that your website is optimised for SEO, which will help with your marketing efforts.
5. Features on the site don't work properly.
Design is not the only thing to consider when thinking about website redesign. If you have a great-looking site that doesn't work properly and users leave because some features are not functioning right, you will lose business. So many times I have heard people complain that their shopping cart is not working or is too complex, and it still takes the business months or even years before it's fixed. The business may lose more money during that time than what the site upgrade might cost them.
When you are finally ready for a redesign, be prepared and allocate enough resources. This will be an exciting process that will help you and your company look deep inside your business, analyse your goals and strategies, and launch a beautiful, easy-to-navigate site that will help your business grow.
- Category: SEO
Over the years, that number has been a moving target.
Once upon a time, SEO consultants recommended that every page has at least 250 words.
Amazingly, some people considered 250 words “too much content.” “People won’t read all of it,” folks complained. “I don’t want that many words on my page.”
My, how things have changed.
Today, it’s an entirely different story. In many cases, a 250-word blog post could be considered “thin content.” Now, many companies are creating 5,000+ word in-depth guides to showcase their expertise -and to snag positioning opportunities.
But here's a great article to give you some more insights on how long a blog post or landing page should be.
- Category: Maintaining your Website
Ever thought you might like to build your own website? Know where to start?
I first built a website over 15 years ago and simply learnt ‘on the run’. The website was for our family small business so I started small, made the first things I learnt ’work’ then moved on to the next task. Slowly but surely.
Learning ‘HTML’ was my first hurdle - it’s the underlying code of any website and should be the first thing you learn if your goal is to build a website.
‘CSS’ was my next challenge - and on it went from there - buying a domain name, setting up a hosting account and then linking the 2 together.
Today, those processes are second nature to me and building websites has evolved some much over the last 15 years that keeping up with technology is quite simply hard work!
So - start small, start slow and learn the basics. Probably applies to anything in life I guess.
'Sitepoint' has some great books to get you started. https://tinyurl.com/y7xupj2s
- Category: Maintaining your Website
Having a web developer or a 3rd party managing your website and creating your content updates is great but if your website is one using a Content Management System, then you have the power to manage your own content.
Granted it’s hard find your way around a website that a developer has spent years learning ‘their’ way around but sometimes you just want to add a new blog post each week or change the text in a couple of sentences.
- Category: SSL Certificates
You may have read lately about using an SSL Certificate on your website and how important it is. Here’s a brief explanation.
- WITHOUT an SSL, any computer in between you and the website you are about to enter your information onto, can see your credit card numbers, usernames and passwords.
- WITH an SSL certificate installed, that information is encrypted.
So, if you are a website owner and collecting customer information is part of what you do, unless you have an SSL Certificate installed, the information your customer is providing to you, is not secure.
Even if your site doesn't handle sensitive information like credit cards, an SSL provides privacy, critical security and data integrity for both your websites and your users' personal information.
Therefore if you are finding when you reach a website that the ‘Padlock’ indicates the site is not secure, the site itself is still fine to browse but if sending sensitive information through any contact form etc, you need to be aware of the above information.
Miniwebs can assist our hosted clients with installing an SSL on your website if required. There is an annual fee to retain that certificate but by all means feel free to contact us to discuss this further.
- Category: Miscellaneous
Not exactly work related but my husband and I have just spent 2 weeks road-tripping to and from Adelaide, now with 4600kms under our belt! We love it. Driving those distances and in the middle of nowhere is not for everyone but Australia is a huge place and there’s so much out there we haven’t seen :)
So what do we do to while away all those hours in the car? I listen to a large number of podcasts - mostly web design related but a lot of small business ones as well including lots on Search Engine Optimisation and ways to improve your own online presence in today’s ever changing web world!
- Category: SEO
There is no one 'magic bullet' that will increase your page rankings on Google - Keywords, Keyword Density, Title, Heading Tags, Site Description, Page Title Descriptions, Alt Tags, Quality content (you can't beat that!), blogs, geo-targeting, other sites linking to yours, competition, good site navigation, staying current on your industry news, get active on Social Media (if you don't have a business/fan page - contact me to get one up and running for you.), take action!
If you need that 'bullet' improved, make sure you contact us!
- Category: Blog
Think you need to have 'lots' of Keywords in your site to make it rank well??? Wrong. One of the most misunderstood concepts in optimising your website is believing that you need heaps of keywords. Wrong - you need to have targeted keywords relevant to your content i.e. TARGETED, RELEVANT, CONTENT. Most people search nowadays for a short phrase in Google - think of the phrases those customers might look for and include those as part of your content, and regularly. Keyword 'stuffing' as it has now become known, is a thing of the past and no longer aids in getting better rankings for your website. DO NOT KEYWORD STUFF!
- Five Important Reasons To Redesign Your Website
- Wondered how long a blog post or landing page should be for Google?
- Build your own website
- 4 ways to take control of your own website.
- So what is an SSL?
- Road Tripping and listening to Podcasts
- Put your site into Maintenance Mode
- How to Improve your Google Ranking